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Boccadamo al Giro d’Italia

The Giro d'Italia, history of a Nation

The Giro d’Italia is one of the most authoritative Italian sports events, followed and exciting.

Established in 1909, the Corsa Rosa has the power to keep millions of viewers glued to the screens, for its ability to cross the boot from North to South. Tied to the Giro d'Italia, there are names of cyclists who have now become part of the history of the race, but have become a cultural "heritage" of an entire Nation from Costante Girardengo, to the challenges between Coppi and Bartali, to 2000s with Contador and Nibali.


The Giro d'Italia is also called Corsa Rosa and is linked to the Gazzetta dello Sport, the sports daily that organizes the race since its establishment.

Boccadamo at the Giro d'Italia

2019 coincides with the 102nd edition of the Giro d'Italia that will see the Boccadamo company among the sponsors of the event.

From 11 May to 2 June, Boccadamo will follow each stage, taking the title of "official licensee" and with exclusivity in the category of the relevant product category.
Accompanying such an event means great visibility for the brand and its jewels, which will be worn by the Miss present at the start and stage awards, taken by the broadcasters, primarily Rai and Gazzetta dello Sport, and present in the 42 Giro Store located in every departure / arrival.

The numbers of the Giro d’Italia 2019

There are 21 le stages of the edition number 102 of the Giro d'Italia that, starting from Bologna, will touch the whole peninsula.

176 participating cyclists from all over the world.
More than 800 accredited national and international newspapers.

Capsule Collection

To celebrate this important participation, a special men / women collection dedicated to the Giro d’Italia was created, inspired by the "infinite love" logo, which accompanies the 2019 edition of the Corsa Rosa.

Two sets for her, in the rhodium and rose gold plated version, in which the decorative motif of the "infinite love" logo, alone or circumscribed within a circle, is repeated in the lobe earrings, necklaces and bracelets.
For him, Boccadamo offers two rhodium-necked necklaces with a military-style plate, engraved with "Giro d'Italia. “Infinite Love” o “102 Giro d'Italia. Amore Infinito" and two leather bracelets with blue or black marine cord and central rhodium with the "infinite love" logo.

Creations designed for fans of the Tour of Italy, of course, but also for those who want to wear unique accessories, part of a limited edition, which bear the signature of the Italian quality and design of Boccadamo.